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# What TV producers want from your spokespeople
- URL: https://capitolcommunicator.com/tv-producers-have-already-been-moving-towards-a-preference-to-interview-spokespeople-from-a-brand-or-non-profit-instead-of-a-3rd-party-expert-hired-by-the-brand-prior-to-covid/
- Published: 2022-07-14T21:26:54.000Z
- Updated: 2022-07-14T21:29:09.000Z
- Author: Guest Columnist
- Tags: PR, Media, #Import 2026-10-08 18:52

In a recent survey conducted by **D S Simon Media**, 46 local TV news producers responded with the following:

- 68% of TV producers prefer to interview a brand spokesperson, rather than a third-party expert when producing a story featuring a company
- 76% prefer that the spokespeople be on-location or at a home/ office
- 2% of stations prefer for guests to go to the studio
- 80% of stations say that having your spokesperson on-location makes the segment more authentic.

“TV producers have already been moving towards a preference to interview spokespeople from a brand or non-profit, instead of a 3rd-Party expert hired by the brand prior to COVID,” says **Douglas Simon**, CEO of D S Simon Media. “That trend has only accelerated.”

![](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/Zoom_Preference.jpg)

How are stations acquiring the video for interviews? 83% use Zoom, 44% take satellite feeds, and 35% request that the spokesperson’s team send a video file of the interview for them to use. 91% of the producers reported that they will continue to use Zoom for interviews after the pandemic. That’s a 7% increase over last year.