U.S. Senate Commerce Committee Ranking Member Ted Cruz (R-Texas) and Sen. Marsha Blackburn (R-Tenn.), Ranking Member of the Subcommittee on Consumer Protection, Product Safety, and Data Security, haved opened an investigation into and called on the beer industry’s self-regulatory body—the D.C.-based Beer Institute—to investigate whether Anheuser-Busch’s partnership with influencer Dylan Mulvaney violates the Beer Institute’s guidelines prohibiting marketing to underage individuals.
Mulvaney, 26, a trans influencer, has also been chosen by Nike for a partnership and “is all over Instagram in leggings and lady bra,” states The Telegraph.
The two senators state there is “evidence showing that Mulvaney’s audience skews younger than the legal drinking age and that Mulvaney’s social media content appeals to young viewers” and call on Anheuser-Busch to sever its relationship with Mulvaney.
In a letter to Brendan Whitworth, CEO of Anheuser-Busch and Chairman of the Beer Institute, Sens. Cruz and Blackburn, in part, write that the evidence “overwhelmingly shows that Dylan Mulvaney’s audience skews significantly younger than the legal drinking age and violates the Beer Institute’s Advertising/Marketing Code and Buying Guidelines. We would urge you, in your capacity at Anheuser-Busch, to avoid a lengthy investigation by the Beer Institute by instead having Anheuser-Busch publicly sever its relationship with Dylan Mulvaney, publicly apologize to the American people for marketing alcoholic beverages to minors, and direct Dylan Mulvaney to remove any Anheuser-Busch content from his social media platforms.”