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# Two-Thirds of U.S. Businesses Invest in Online Advertising
- URL: https://capitolcommunicator.com/two-thirds-of-u-s-businesses-invest-in-online-advertising/
- Published: 2018-08-21T18:00:52.000Z
- Updated: 2018-08-21T18:00:52.000Z
- Author: Capitol Communicator
- Tags: Advertising, Insights, Social Media, #Import 2026-10-08 18:49

**U.S. businesses are high on online advertising** — 66% invest in it, according to a study by the Manifest. But their spending is spread over several channels, reports Email Marketing Today, which added that social media “is used by 86%, display by 80%, and paid search by 66%. Retargeting is used by only 43%.

“Email does not appear in this lineup, although an earlier report by the Manifest showed that 69% of all businesses invest in the channel, indicating that email beats online advertising.

“Their main goals for online advertising are to increase sales and revenue (24%), improve brand recognition (18%), drive website traffic (16%), acquire new leads (13%) and convert customers.”

More [here](https://www.mediapost.com/publications/article/323860/online-advertising-ranks-high-but-not-as-high-a.html?ref=capitolcommunicator.com).