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# U.S. Tech Companies Lead BrandZ’s “100 Most Valuable Global Brands” for 2018
- URL: https://capitolcommunicator.com/u-s-tech-companies-lead-brandzs-100-most-valuable-global-brands-for-2018/
- Published: 2018-05-31T18:09:33.000Z
- Updated: 2021-06-30T19:06:49.000Z
- Author: Capitol Communicator
- Tags: B to C, Insights, #Import 2026-10-08 18:49

Brands that are using technology to make people’s lives easier in new and innovative ways are winning in 2018, according to **Kantar Millward Brown’s** latest [**BrandZ** ](http://www.millwardbrown.com/brandz/top-global-brands/2018?ref=capitolcommunicator.com)report of the world’s top 100 brands, with technology and tech-related names accounting for 92% of the overall ranking, as reported in [Marketing Week.](https://www.marketingweek.com/2018/05/29/worlds-most-valuable-brands-2018/?ref=capitolcommunicator.com)

Tech behemoths **Google** and **Apple** lead the way, both of which break the $300bn brand value threshold for the first time – the only brands in the ranking to do so, according to the report. Google again takes first place with a brand value of $302bn following a 23% rise, while Apple is just behind at $301bn after seeing a 28% boost.

However, **Amazon**, (for which the **Washington DC region** is a top [HQ2 contender](https://www.usatoday.com/story/tech/news/2018/04/30/could-we-waiting-not-winner-but-round-two-amazons-mulls-game-changing-decision-its-second-headquarte/554045002/?ref=capitolcommunicator.com)) is closing in quickly, and is on one of the fastest trajectories the report has ever seen, increasing its brand value by 49% to $208bn this year, which means it bumps Microsoft (which itself grew 40% to $201bn) into fourth place.

“Brands are increasingly concentrating on being able to meet consumer needs in interesting ways that gives them a superior advantage over their competitors – particularly when it comes to making people’s lives better and easier with technology,” explains Millward Brown’s BrandZ global strategy director, **Peter Walshe.** More [here.](https://www.marketingweek.com/2018/05/29/worlds-most-valuable-brands-2018/?ref=capitolcommunicator.com)