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# Under Armour Named Ad Age’s 2014 Marketer of the Year
- URL: https://capitolcommunicator.com/under-armour-named-ad-ages-2014-marketer-of-the-year/
- Published: 2014-12-10T19:48:41.000Z
- Updated: 2021-05-20T17:00:53.000Z
- Author: Guest Columnist
- Tags: Advertising, Agency, Awards, B to C, Communications, #Import 2026-10-08 18:46

**Baltimore-based Under Armou**r has been named Ad Age’s 2014 Marketer of the Year. The reason, stated [Ad Age](http://adage.com/article/news/ad-age-s-2014-marketer-a-list/296073/?utm%5Fsource=daily%5Femail&utm%5Fmedium=newsletter&utm%5Fcampaign=adage&ttl=1418605726), was Under Armour’s “arresting advertising, textbook PR and a take-no-prisoners approach” that pushed the brand “ahead of the establishment.”

The company, which was founded in 1996, is on pace to reach $3 billion in revenue this year and recently completed its 18th consecutive quarter of more than 20% sales growth. Those results, along with the hugely successful “I Will What I Want” women’s campaign from Droga5, which is based in NYC, are why Ad Age named Under Armour their 2014 Marketer of the Year, continued the Ad Age item.

“There is just a cultural attitude at Under Armour of we can be a little better, we can push a little harder. So why would we set our sights on anything but being No. 1?” CEO **Kevin Plank** said in an interview at the company’s corporate headquarters in blue-collar Baltimore, which includes an employee cafeteria aptly named Humble and Hungry, stated Ad Age.

Receiving mentions for their role in UA’s marketing were **Matt Mirchin**, executive VP-global marketing, and two agencies: Droga5 and Tight Shirt Productions, Under Armour’s internal agency.