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# Up Close and Personal: Getting to Know Jason Siegel, Co-Founder and Chief Creative Officer at Bluetext
- URL: https://capitolcommunicator.com/up-close-and-personal-getting-to-know-jason-siegel-co-founder-and-chief-creative-officer-at-bluetext/
- Published: 2014-11-11T19:18:27.000Z
- Updated: 2019-02-02T18:26:09.000Z
- Author: Cade Martin
- Tags: Agency, Profiles, Up Close and Personal, #Import 2026-10-08 18:46

![Jason Siegel](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/15768442912_a700692b01_z.jpg)

**Capitol Communicator is running a series of profiles of communicators** in the mid-Atlantic. In this “up close and personal” profile, we feature **Jason Siegel**, co-founder and chief creative officer of D,C,-based [Bluetext](http://www.bluetext.com/?ref=capitolcommunicator.com). Photography for this series by [Cade Martin](http://www.cademartin.com/?ref=capitolcommunicator.com); wardrobe styling by Pascale Lemaire for THE Artist Agency; and hair and makeup by Patti D Nelson and Janice Kinigopoulos for THE Artist Agency.

Jason, please provide us with a short bio.

When I was growing up, I wanted to be a hip hop CD cover designer. CDs went by the way side, so I wound up developing internet businesses and interactive agencies. In my 20s, I started two companies, Internet Gravity (acquired by MSL Qorvis in 2004) and UFollowUp (acquired by Lasso in 2013). My latest venture is Bluetext. As co-founder and chief creative officer, I am responsible for the creative vision of Bluetext. I focus on guiding teams of visual designers, brand strategist and user experience designers as they create award-winning work for our Fortune 500 clients. I try my hardest to ensure that Bluetext stays true to the company’s unique dynamics of collaboration between world-class creative and groundbreaking digital strategies.

**What are the things you are most proud of?**

Being a father to my three kids – Noah, Ellie and Benjamin. The joy they bring me is like a creative learning about a new color that never existed. Truly magical watching them grow up.

**Who were your personal role models?**

I would say there are three role models I have had in my career and life. My grandma, Rose Rosenberg, was an amazing woman. A hard-working and positive woman. Rand Kramer, taught me a lot about how “the devil is in the details”, how to treat your teammates, and what great interactive creative is all about. And, finally, the great Doug Poretz – a wonderful personality and a great life mentor. Doug’s confidence in me and counsel was invaluable.

**What professional advice do you have for others?**

Here are three things I share with others:  
– Run really hard but don’t bump into other peoples lanes;  
– Pigs get fed, hogs get slaughtered; and,  
– The younger you are, the bigger risks you should take.

**What advice do you have on what’s appropriate attire for your organization?**

We are a creatively-charged organization. I want people to be comfortable when being asked to “be creative”. We dress the part when we present and meet with clients, but I prefer an informal organization that acts professional and has fun. The attitude you wear is more important to me than the clothes you wear at our agency.

**Is there anything else you would like us to know about you?**

There are a number of things, including:  
– I am a proud Redskins fan (no matter how bad they are again this year);  
– I eat too much chicken parmesan and Reese’s peanut butter cups;  
– I am barely a 4.0 tennis player with a horrible back hand;  
– I appreciate artist Chuck Close work;  
– I collect Roberto Clemente memorabilia because I think he has the best story ever; and,  
– I am so proud of the team @ Bluetext.