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# Up Close and Personal: Getting to Know Jefferson Liu, Group Creative Director at AKQA
- URL: https://capitolcommunicator.com/up-close-and-personal-getting-to-know-jefferson-liu-group-creative-director-at-akqa/
- Published: 2020-07-02T18:53:50.000Z
- Updated: 2020-07-08T11:19:09.000Z
- Author: Capitol Communicator
- Tags: Profiles, Up Close and Personal, #Import 2026-10-08 18:50

![](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/Copy-of-JeffersonLiu_0032.jpg)

**Capitol Communicator is running “Up Close and Personal” profiles** **of communicators in the mid-Atlantic. In this profile we feature Jefferson Liu.** Photography for the series is by award-winning [**Cade Martin**](http://cademartin.com/?ref=capitolcommunicator.com), wardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos and Lori Pressman for THE Artist Agency.

**Jefferson, please provide us a short bio.**

I am a D.C.-area native and began my career as a graphic designer. In the past 20 years, I have produced award-winning work for Volkswagen, Bethesda Softworks, Warner Brothers, Delta, World Wildlife Fund, Ubisoft, and more. Currently, I am a Group Creative Director at AKQA on the PlayStation account.

**Are you involved in any other organizations?**

I do my best to attend local fundraisers and events but I am not currently affiliated with any organizations.

**What are the things you are most proud of?**

She’s not really a thing, but I recently rescued a puppy. Her name is Florence and I’m pretty sure I’d take a bullet for her.

**Who are your personal role models?**

My mother and sister have always been my guiding lights in life. They’ve shaped who I am and more importantly, who I want to be.

**Did they offer professional advice that helped you in your career?**

Yes and no. They are a constant reminder of the importance of balance, that there is life after work and over-indexing on either can be unhealthy and unnatural. Working hard has never been a problem for me, but the constant struggle to maintain balance has forced me to work smarter and more efficiently.

**What professional advice do you have for others?**

Stop getting your advice and soundbites from social media. The clever one-liners and drive-by articles are only profound because they lack nuance and depth. Meaningful advice doesn’t come in the form of a blanket statement…including this one.

**What’s on your Spotify and Pandora playlists?**

The new Poliça album is a masterpiece.

**What’s your favorite restaurant?**

It was Makoto before they shut down. My meal at Pineapples and Pearls was very impressive.

**Is there anything else you would like us to know about you?**

I don’t like carrots.