> ## Content Index > Fetch the complete content index at: https://capitolcommunicator.com/llms.txt > Use this file to discover other available public pages before exploring further. # Up Close and Personal: Getting to Know Malina Jacobowitz, Manager of Conference Marketing for the Society for Human Resource Management - URL: https://capitolcommunicator.com/up-close-and-personal-getting-to-know-malina-jacobowitz-manager-of-conference-marketing-for-the-society-for-human-resource-management/ - Published: 2015-02-06T00:31:44.000Z - Updated: 2019-02-02T12:36:59.000Z - Author: Cade Martin - Tags: Profiles, Up Close and Personal, #Import 2026-10-08 18:46 ![Malina Jacobowitz](https://storage.ghost.io/c/50/16/5016dd29-aeff-4565-a68b-cdbb78bc58e6/content/images/2026/10/rsz_malina_jacobowitz_0678_w3_ksh_rgb_2_copy-1.jpg) **Capitol Communicator is running a series of profiles of communicators** in the mid-Atlantic. In this “up close and personal” profile, we feature **Malina Jacobowitz**, manager of conference marketing for the Society for Human Resource Management. Photography for this series is by [**Cade Martin**](http://www.cademartin.com/?ref=capitolcommunicator.com); wardrobe styling by **Pascale Lemaire** for THE Artist Agency; and hair and makeup by **Patti D Nelson** and **Janice Kinigopoulos** for THE Artist Agency. **Malina, please provide us a short bio and your current title.** I’m manager of conference marketing at the Society for Human Resource Management (SHRM). In the past, I’ve been a web designer, a developer and a print designer. I’ve lived in Washington for approximately a million years – or so it seems – and I went to the Evergreen State College in Olympia … and I have the tattoos to prove it! **Are you involved in any other organizations?** I’m currently helping a good friend get her non-profit off the ground. It’s been a very steep learning curve, but I’ve found it really rewarding. Once she’s ready to launch, I think she’s going to amazing things, life-changing things. And that’s awesome. **What are the things you are most proud of?** I’m legally and ethically obligated to say that I am most proud of my two daughters – and it’s true. They’re lovely and kind and funny and sassy and I’m in the beautiful period before they turn into the kind of mouthy, independent teenager I was. But I’m also proud of my work – it took me a while, but I finally figured out a way to be as creative and stubborn as I feel the project warrants, while still being a good team player – it can be so easy to just roll your eyes. Learning to appreciate feedback took me longer than was probably necessary. **Who were your personal role models?** I get inspiration from people daily, all the time, and so I think it’d be challenging to narrow it down to a single role model. I’ve worked with some amazing bosses, and I’ve had co-workers that were breathtaking in their energy and spirit. So I try and take what I admire most about people and apply it to my own job and life. **What professional advice do you have for others?** I’m not much for giving advice, but I think it’s important for people to do work that’s personally or even, spiritually rewarding, even if that sounds cheesy. I’ve been in jobs that were financially rewarding, but I just couldn’t bear it at the end of the day because I wasn’t getting anything truly fulfilling out of the work. I know that sounds trite and can be nearly almost impossible to achieve, though, sometimes you have to work to work. So if I had to tell someone something, I’d say “Try to do what you love. If you can’t, it’s no big deal. Also, don’t roll your eyes. People hate that.” **What advice do you have on what’s appropriate attire for your organization?** We’re a business-casual organization so, at least for me, it can be awfully hard to not throw a pair of jeans on every day, especially in the winter. But it’s a nice gesture to make the effort to dress up, to look professional, to be your best-dressed self. I think people recognize and appreciate that, and that recognition, in turn, can help you feel more confident and capable. So it’s this great cycle – you look good, you feel good, other people validate all this goodness. It’s super. But define, for yourself, what feels and looks good – and then run with it. And have fun. **Where do you buy most of the clothes you wear to the office?** I’ll shop literally anywhere and everywhere. I have an almost dangerous obsession with plaid and stripes, and a shockingly carefree attitude about pairing them together in a single outfit. I love pairing super-expensive pieces with stuff I find at discount stores – though mostly because I can’t afford to wear super-expensive outfits every single day (if we’re being honest). **Is there anything else you would like us to know about you?** I’m a huge fan of parentheses, and I love a good cardigan. I feel like I have an exceptionally good fake Scottish accent, which is super handy at parties (at least I think so); and I’ve recently become a gin expert, which I think is something the rest of the Capitol Communicator readers ought to try.