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# Updates from Martin Agency & JPA Health Communications
- URL: https://capitolcommunicator.com/updates-from-martin-agency-jpa-health-communications/
- Published: 2015-01-06T19:02:48.000Z
- Updated: 2021-03-11T20:26:45.000Z
- Author: Guest Columnist
- Tags: Advertising, Agency, Communications, Richmond News, #Import 2026-10-08 18:46

**Ferrero USA has tapped Richmond’s Martin Agency** as U.S. creative agency of record for its Tic Tac Mints brand after a six-month review, reported [Advertising Age](http://adage.com/article/agency-news/martin-agency-picks-tic-tac-business/296142/?ref=capitolcommunicator.com). The agency will handle strategic and creative duties for Tic Tac, which spent about $13.6 million on measured media in 2013, according to Kantar Media, continued the AdAge report, which added that the incumbent, Merkley & Partners, had handled Tic Tac since 2004\. It remains Ferrero’s agency of record for Nutella.

**GenSpera, a San Antonio-based biotech company** that develops therapeutics for the treatment of cancer, has named JPA Health Communications as its public relations agency of record. D.C.-based JPA will handle GenSpera’s external communications for the company and its investigational agent mipsagargin, currently in Phase II clinical development for patients with liver and brain cancer.