> ## Content Index
> Fetch the complete content index at: https://capitolcommunicator.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# USA TODAY Sports Launches Rio Ad Meter Bracket Featuring Best Olympic Ads
- URL: https://capitolcommunicator.com/usa-today-sports-launches-rio-ad-meter-bracket-featuring-olympic-ads/
- Published: 2016-08-15T15:35:31.000Z
- Updated: 2017-02-02T16:00:29.000Z
- Author: Capitol Communicator
- Tags: Advertising, B to C, #Import 2026-10-08 18:47

**USA TODAY Sports launched the Rio Ad Meter Bracket** that features, according to a release, the best ads from across the globe. As a result, Olympic Games fans will have the opportunity to vote on the top-32 Olympic commercials at [admeter.usatoday.com](http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fadmeter.usatoday.com%2F&esheet=51400922&newsitemid=20160812005698&lan=en-US&anchor=admeter.usatoday.com&index=3&md5=844806a9d79b874b2e5454db5af14df8&ref=capitolcommunicator.com)and select a grand winner.

According to a [release](http://www.businesswire.com/news/home/20160812005698/en/USA-TODAY-Sports-Launches-Rio-Ad-Meter?ref=capitolcommunicator.com), competitors in the Ad Meter Rio Bracket include ads from Coca-Cola, Procter & Gamble, Mini, Chobani, Dick’s Sporting Goods, Visa, [DeVry](http://www.devry.edu/?ref=capitolcommunicator.com), Under Armour, Gillette, Nissan, Omega, CitiBank, BMW, Samsung, Gatorade, Bridgestone, Ralph Lauren, USA Swimming; and others featuring athletes including swimmers **Michael Phelps** and **Missy Franklin**, gymnast **Simone Biles**, decathlete **Ashton Eaton**, soccer stars **Neymar Jr.** and **Carli Lloyd,** among others.

Launching during the first week of the Olympics, the round-by-round voting bracket, utilizing interactive video technology and fan voting, will run until Aug. 24, when the fan-favorite commercial will be announced as the grand winner.

A corresponding editorial series will feature articles that break down each of the results from the five rounds, with insights from marketing experts and USA TODAY contributors. In addition, a video series will take a deeper dive into the top trends and topics surrounding the Olympics, including a behind-the-scenes look at the Team Visa Rio campaign and the most marketable athletes of the 2016 games.