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# VCU Brandcenter Students Tackle Redskins’ Name and Search for a “Positive Solution”
- URL: https://capitolcommunicator.com/vcu-brandcenter-students-tackle-redskins-name-and-search-for-a-positive-solution/
- Published: 2015-09-30T15:05:57.000Z
- Updated: 2022-03-15T15:37:54.000Z
- Author: Guest Columnist
- Tags: Marketing, Richmond News, #Import 2026-10-08 18:46

**“In response to a growing concern** from fans and others about the Redskins’ name, two teams of (VCU) Brandcenter students volunteered to see if a positive solution could emerge from this heated situation,” reports VCU Brandcenter in Richmond.

According to the report, “Both teams included rabid Redskins fans and both focused on finding a positive way to evolve to a new and better identity. Their work is not officially sanctioned by the Redskins, but it was informed by research, strategic analysis and deep creative exploration. These students envisioned a better future for the storied team and applied their talents to bringing about this future.

“The teams received no compensation, not even a grade. Their work is singularly motivated by a love of this team and the people who fill its stands.”

And, concluded the report, “We hope it inspires a new day for the team.”

More [here](http://brandcenter.vcu.edu/work/student-showcase/?ref=capitolcommunicator.com#d.en.136567).