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Home » VCU Brandcenter Students Tackle Redskins’ Name and Search for a “Positive Solution”

Capitol Communicator reports that Martin McCaulay filed 44 trademark claims to potential nicknames for the D.C.-based NFL team.

VCU Brandcenter Students Tackle Redskins’ Name and Search for a “Positive Solution”

by | Sep 30, 2015

 

“In response to a growing concern from fans and others about the Redskins’ name, two teams of (VCU) Brandcenter students volunteered to see if a positive solution could emerge from this heated situation,” reports VCU Brandcenter in Richmond.

According to the report, “Both teams included rabid Redskins fans and both focused on finding a positive way to evolve to a new and better identity. Their work is not officially sanctioned by the Redskins, but it was informed by research, strategic analysis and deep creative exploration. These students envisioned a better future for the storied team and applied their talents to bringing about this future.

“The teams received no compensation, not even a grade. Their work is singularly motivated by a love of this team and the people who fill its stands.”

And, concluded the report,  “We hope it inspires a new day for the team.”

More here.

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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