fbpx

Home » Virginia inspector general investigating ad produced by POOLHOUSE

Virginia inspector general investigating ad produced by POOLHOUSE

Virginia inspector general investigating ad produced by POOLHOUSE

by | Oct 29, 2022

Virginia’s inspector general is looking into whether the state tourism office broke state procurement rules when it signed a $268,000 contract with an ad firm connected to Gov. Glenn Youngkin, reports VPM.

The ad starred Youngkin and was shot and produced by Poolhouse, an agency that produced more than $1.5 million worth of campaign ads for Youngkin last year. The “Welcome to Virginia” video launched in September and is playing in airports and welcome centers across the commonwealth. It prominently features Youngkin throughout the minute-long spot.

According to VPM, “Poolhouse had never worked with the Virginia Tourism Corporation before VTC reached out in March. VTC’s president, Rita McClenny, previously told VPM the agency, which is best known for its work for GOP candidates, was chosen in part because of its “familiarity” with Youngkin.

Kate Hourin, a spokesperson for the Office of the State Inspector General, said in an email that the office would be examining whether VTC “followed the appropriate procurement laws and policies, and whether there was any waste of government funds.””

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What about next week?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE