Visit Baltimore, the city’s official destination sales and marketing arm, announced its AOR partnership with TURNER, a full-service PR firm specializing in travel and lifestyle brands, to “revamp domestic media relations” and boost national visitation.

“The TURNER team couldn’t be more excited about the opportunity to represent such a special city,” said Angela Berardino, TURNER’s Chief Strategy and Integration Officer. “We have a crew that includes Baltimore natives and can’t wait to help tell the city’s story far and wide.”

Founded in Denver in 1997 by Christine Turner, the PR firm has teams in New York, Chicago, Denver, Miami and Los Angeles, and is a wholly owned subsidiary of Fahlgren Mortine. TURNER represents hotels, resorts and destinations, as well as fashion, active lifestyle and modern outdoor brands. The firm has supported public relations efforts for a varied roster of destinations, including the Bermuda Tourism Authority, Visit Houston and Tourism Toronto.

In partnership with Visit Baltimore’s in-house public relations team, TURNER will be responsible for proactively securing positive press that strengthens Baltimore’s reputation as a premier travel destination; the agency will also work to reinforce narratives that align with Visit Baltimore’s forthcoming destination rebrand, scheduled to be unveiled in spring 2020.

“TURNER’s rigorous data-driven approach, deep media connections and proven storytelling capabilities will help us deliver a public relations strategy that works in harmony with our evolving brand,” said Sarah Schaffer, chief marketing officer at Visit Baltimore. “With the support of TURNER and our marketing agencies, our priority is to weave together a cohesive and powerful narrative that celebrates the people and places that make Baltimore a distinctive and unforgettable destination.”

TURNER began its work with Visit Baltimore on July 1, 2019.

Photo: Baltimore Sun

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