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# WaPo gets “jolt of creative mojo”
- URL: https://capitolcommunicator.com/wapo-gets-jolt-of-creative-mojo/
- Published: 2022-08-29T21:17:44.000Z
- Updated: 2022-08-31T19:34:26.000Z
- Author: Capitol Communicator
- Tags: Media, #wp-top-center-sponsored, #Import 2026-10-08 18:52

**For all its associations with the khaki-ness of the nation’s capital, *The Washington Post* nonetheless exudes a certain sex appeal, reports Vanity Fair.** This was the paper, continues Vanity Fair, “that inspired *All the President’s Men,* America’s ultimate political thriller, starring **Robert Redford** and **Dustin Hoffman** as Watergate’s Woodward and Bernstein. More recently, when **Marty Baron** retired last year after his storied run as executive editor, the [A-listers in his video send-off](https://www.vanityfair.com/news/2021/02/marty-baron-dishes-in-a-wide-ranging-exit-interview?ref=capitolcommunicator.com) included **Liev Schreiber,** who immortalized Baron in *Spotlight,* and **Steven Spielberg,** who directed 2017’s Pentagon Papers drama, *The Post,* starring **Tom Hanks** as Ben Bradlee and **Meryl Streep** as Katharine Graham.

‘Despite its Hollywood cred, *The Washington* *Post* hasn’t exactly had a strong presence at the intellectual property gold rush, even as other major media outlets have methodically mined their content and turned it into weaponry for the streaming wars. But that’s all changing now that the *Post* has become bedfellows with two Hollywood heavyweights: Imagine Entertainment and Creative Artists Agency, which are giving the 144-year-old institution a jolt of creative mojo. Two months since the [announcement](https://www.washingtonpost.com/pr/2022/06/14/washington-post-imagine-entertainment-form-strategic-partnership/?ref=capitolcommunicator.com) of a “strategic partnership”—in which Imagine will “create scripted and non-scripted film and television properties derived from *The Post*’s vast archives, current reporting, and ongoing investigations,” and CAA will broker the deals—the arrangement is already bearing fruit, with four projects “actively in development,” said Imagine honcho **Brian Grazer.**

“It’s one of the oldest and most reputable papers in America and perhaps the world. Getting special access to stories and being able to, at times, talk to journalists, is just gigantically valuable, particularly if your affinity is to make movies and television based on fact,” Grazer added.

More [here](https://www.vanityfair.com/news/2022/08/inside-the-washington-posts-big-hollywood-deal?ref=capitolcommunicator.com).