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# Washingtonian Ends “I’M NOT A TOURIST. I LIVE HERE.” T-Shirt Campaign, Which Did Not Show any African Americans
- URL: https://capitolcommunicator.com/washingtonian-ends-im-not-a-tourist-i-live-here-t-shirt-campaign-which-did-not-show-any-african-americans/
- Published: 2018-05-16T20:21:43.000Z
- Updated: 2021-10-10T19:49:06.000Z
- Author: Capitol Communicator
- Tags: Advertising, #wp-top-center-sponsored, #Import 2026-10-08 18:49

**“Although White residents may now make up 44 percent of the District’s population**, Washington, D.C., once coined “Chocolate City,” is still majority African American with 47.7 percent of residents identifying as Black, [according to the U.S. Census,](https://www.census.gov/quickfacts/DC?ref=capitolcommunicator.com)” writes **Micha Green**, AFRO Washington, D.C. Editor.

Green responding to a Washingtonian magazine campaign, in part, stated that “[*Washingtonian Magazine* completely disregarded](https://www.washingtoncitypaper.com/news/city-desk/blog/21005049/washingtonian-apologizes-after-botched-im-not-a-tourist-i-live-here-tshirt-campaign?ref=capitolcommunicator.com) the District’s majority population in a recently launched social media campaign. In a series of photos located in various places around the city, people are seen wearing shirts that read, “I’M NOT A TOURIST. I LIVE HERE.” Every single person featured in the campaign – a campaign about living in a predominantly Black city – is White.

“As soon as the campaign dropped, Black Twitter and Washingtonians immediately chastised the magazine and its tone deaf marketing.

“The controversy surrounding the shirts and campaign quickly escalated, prompting *Washingtonian* to delete the campaign and apologize.

““As a native Washingtonian, I am very sorry that our latest ‘I Am Not A Tourist’ marketing campaign did not represent the wonderfully diverse city in which we live,” *Washingtonian Magazine* CEO and president [Catherine Merrill Williams wrote in a statement](https://twitter.com/washingtonian/status/996103811352678401?ref=capitolcommunicator.com),”.

Check out the full story [here](https://www.afro.com/washingtonian-magazine-ad-campaign-about-dc-manages-to-include-zero-black-people/?ref=capitolcommunicator.com).