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# What’s next for social media?
- URL: https://capitolcommunicator.com/whats-next-for-social-media/
- Published: 2025-03-03T17:00:51.000Z
- Updated: 2025-03-05T01:17:40.000Z
- Author: Capitol Communicator
- Tags: Events, #Import 2026-10-08 18:55

**In recent months, marketers have dealt with the evolution of social platforms,** AI-driven content, new approaches to moderation, new social platforms gaining traction, and shifting engagement techniques. To help navigate this, we’re bringing together a panel of top industry leaders to discuss: “The Current State of Social Media: Challenges, Innovations, and What’s Next.”

Explore the future of social media at this senior level event, where the region’s leading experts in social media come together to discuss the top trends, emerging ideas, pressing challenges, and best practices shaping the sector in 2025.

Co-produced by **Potomac Tech Wire,** the trusted source for regional technology news, and **Capitol Communicator.** This event promises insightful discussions and valuable connections.

**Speakers:**

- [**Joseph Ferguson**](https://www.linkedin.com/in/joseph-ferguson-b5091a38/?ref=capitolcommunicator.com), TikTok Host and Producer, **The Washington Post**
- [**Gina Florence**](https://www.linkedin.com/in/ginaflorence/?ref=capitolcommunicator.com)**,** Director, Corporate Social Media**, Charles Schwab**
- [**Paige Hopkins**](https://www.linkedin.com/in/paige-hopkins-041b3b9b/?ref=capitolcommunicator.com), Social Host, **Axios**
- [**Avery Whitehead**](https://www.linkedin.com/in/averyhwhitehead/?ref=capitolcommunicator.com), Former Deputy Director of Platforms, **The White House**
- **Moderator:** [**Paul Sherman**](https://www.linkedin.com/in/paul-sherman-3a48b93/?ref=capitolcommunicator.com)**, Editor, Potomac Tech Wire**

**Why Attend?**

  - Gain exclusive insights from\[/one\_third\]  
  top thought leaders in the social media and marketing sectors.
  - Connect and network with senior executives over breakfast and coffee in a relaxed setting.
  - Walk away with actionable ideas on the technologies, platforms, and trends defining the future of social media in an ever-evolving landscape.

**Event Details:**

**Date:** Thursday, March 6, 2025

- **Time:** 8:30 am – 9:45 am (Registration begins at 7:45 am)
- **Location:** Carahsoft Conference & Collaboration Center – 11493 Sunset Hills Road, Reston, VA 20190

**Schedule:**

- **7:45 am – 8:30 am:** Registration, networking, coffee, continental breakfast
- **8:30 am – 9:45 am:** Round table discussion
- **9:45 am – 10:15 am:** Final coffee and networking

#### Parking & Metro

Free parking is available. Attendees can park in the Carahsoft parking lot — no special permit is needed.

The Carahsoft Conference and Collaboration Center is located about a half mile from the Wiehle-Reston East Metro stop on the Silver Line.

### [**Reserve a Spot**](https://www.eventbrite.com/e/social-media-outlook-2025-registration-1216787617519?aff=oddtdtcreator&ref=capitolcommunicator.com)