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# When marketing matters most: Hear Hunter Montgomery’s insights on “Customer Success” Marketing at B2B MarCom Summit this Thursday
- URL: https://capitolcommunicator.com/when-marketing-matters-most-hear-hunter-montgomerys-insights-on-customer-success-marketing-at-b2b-marcom-summit-this-thursday/
- Published: 2024-05-22T00:14:59.000Z
- Updated: 2024-05-22T18:00:24.000Z
- Author: Guest Columnist
- Tags: Events, #wp-top-center-sponsored, #Import 2026-10-08 18:54

**By Debra Silimeo**

**“Customer Success.” What does that term really mean when it comes to the time and resources that we invest in marketing efforts?** For [**Hunter Montgomery**](https://www.linkedin.com/in/huntermontgomery/?ref=capitolcommunicator.com), CMO of [ChurnZero](https://churnzero.com/?ref=capitolcommunicator.com), it means treating customers as a company’s most valued asset, and assigning really good metrics to make sure you are successful in attracting them, retaining them, and meeting their evolving needs.

Montgomery is looking forward to sharing his insights into the trends, tools and strategies that effective CMOs employ at the B2B MarCom Summit, Thursday, May 23, at the Carahsoft Conference Center in Reston, Va.

Asked about new technologies he’s watching, Montgomery told Capitol Communicator that “AI’s real value is yet to be determined.” Yet, he said, “there are ways you can use it right now to be more efficient in analyzing customer input.” He will share some specific, actionable tips on successful practices at his session: “The View from the Top of the B2B CMO Role” with **Rick Rudman, Katie Hollar** and **Brian Reed**. Check out the full list of speakers [here](https://b2bsummit.co/speakers-2/?ref=capitolcommunicator.com).

The full-day B2B MarCom Summit brings together more than forty subject matters experts from B2B brands, agencies and service providers to cover a wide range of marketing and communications topics. There’s still time to sign up and hear what national and international marketing leaders consider the trends you need to watch, the tools you need to explore, and the challenges and opportunities ahead.

**For more information on the Summit, click** [**here**](https://b2bsummit.co/?ref=capitolcommunicator.com)**.**