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# While TV Political Spending Set to Reach New Levels for 2020 Presidential Season, Social Media Already Active
- URL: https://capitolcommunicator.com/while-tv-political-spending-set-to-reach-new-levels-for-2020-presidential-season-social-media-already-active/
- Published: 2019-09-30T21:49:45.000Z
- Updated: 2019-09-30T23:45:05.000Z
- Author: Capitol Communicator
- Tags: Social Media, #wp-top-center-sponsored, #Import 2026-10-08 18:50

**While traditional TV political spending is set to reach new levels for the 2020 presidential season** — $6 billion, according to Kantar Media — social-media advertising on Facebook is already active, with **President Donald Trump** spending much more than other candidates, reports Media Daily News.

The report added that “Kantar Media/Pathmatics says that in the first half of this year, January 2019 through June 24, 2019, Trump’s campaign efforts have totaled $16.9 million — well above his nearest competitor, Democratic presidential candidate **Bernie Sanders**, at $6.2 million.

“As many observers have also witnessed, since Trump was elected in 2016, his social-media tweets have continued to ramp up, as well.

“Kantar notes: “Some of Trump’s investment may be more geared toward shifting attitudes on specific issues, rather than just his re-election campaign.””

More [here](https://www.mediapost.com/publications/article/341369/kantar-trump-campaign-spending-heavily-on-social.html?ref=capitolcommunicator.com).