> ## Content Index > Fetch the complete content index at: https://capitolcommunicator.com/llms.txt > Use this file to discover other available public pages before exploring further. # Google Updates and Other Items of Interest - URL: https://capitolcommunicator.com/while-you-were-out-5/ - Published: 2015-12-04T13:50:46.000Z - Updated: 2015-12-09T21:37:40.000Z - Author: Greg Kihlström - Tags: Digital, Communications, #Import 2026-10-08 18:46 **We all are busy** and, sometimes, important items pass us by. Check out this collection of updates that you may have missed: **Google Breaks “The App Who Cried Wolf” Syndrome With An Important Update** Google is notorious for frequent algorithm updates. [Their recent announcement that search engine capabilities will now reach beyond the web and into apps](http://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.html?ref=capitolcommunicator.com) has a lot to say about the future of the search engine. Until now, [Google was only capable of indexing content that appeared both within a mobile app and it’s corresponding website](http://insidesearch.blogspot.com/2013/12/the-power-of-search-now-across-apps.html?ref=capitolcommunicator.com). This announcement means that Google’s search results will include “app first” content that only is found within apps. This update to Google’s software stems from [recent studies showing the mobile browsing and app use will begin to outpace website use](https://blog.kissmetrics.com/surprising-mobile-ecommerce/?ref=capitolcommunicator.com). This is a step forward for Google and means that web and app integration may be closer on the horizon than we thought. **Foursquare… Why Do We Care?** [Apple snuck their new collaboration with Foursquare into the Acknowledgement Page](http://gspe21.ls.apple.com/html/attribution-12.html?ref=capitolcommunicator.com) of their Apple Maps application this past October. The business deal went largely unnoticed as there was [no formal announcement between the two companies, only blogger speculation.](http://www.macrumors.com/2015/11/16/apple-maps-foursquare-data/?ref=capitolcommunicator.com) Foursquare, the social media app which allows establishments to share information to users who “check-in” at a business location, has been [struggling to find a strong follower base and as a result, split into two different apps in 2014](http://blog.foursquare.com/post/84422758243/a-look-into-the-future-of-foursquare-including-a?ref=capitolcommunicator.com). A relationship with Apple will provide the application with a large user boost and some much-needed positive publicity for the company, making Foursquare the app to watch for tapping into local marketing potential. **Google Analytics Rolls Out Calculated Metrics** Though there has been no official announcement post on Google’s blog, the [new Calculated Metrics feature has officially been switched to “open beta” phase](https://support.google.com/analytics/answer/6121409?ref=capitolcommunicator.com). Calculated Metrics allows users to [create custom metrics reports by combining different metrics that already exist within Google Analytics](https://support.google.com/analytics/answer/2709828?hl=en&ref%5Ftopic=2709827&ref=capitolcommunicator.com). Google’s support page about Calculated Metrics features an example calculated metric where the [“Revenue” metric is placed over the “User” metric to calculate “Revenue Per User”.](https://support.google.com/analytics/answer/6121409?hl=en&ref%5Ftopic=2709827&ref=capitolcommunicator.com) Once out of beta, this tool will streamline the analytics process under Google’s umbrella. **Red is the New Black (Pinterest Red, that is)** With the holiday season nearing, businesses are turning to Pinterest to inspire holiday gift lists. The social media site recently [published a consumer study on their blog ](https://business.pinterest.com/en/blog/what-pinners-are-doing-black-friday?ref=capitolcommunicator.com)which reported that in 2014, the time between Black Friday and Cyber Monday saw a 140% increase in “pins” and that 71% of these pins were fashion, home decor items and other products. This, [along with other studies, have shown the effectiveness of merging online retail and social media](http://www.businessinsider.com/social-commerce-2015-report-2015-6?ref=capitolcommunicator.com). With [online retailers merging their e-commerce capabilities through Pinterest’s “Buyable Pins”](https://business.pinterest.com/en/buyable-pins?ref=capitolcommunicator.com), who’s to say the rest of the holidays won’t receive the same traction? **We’re Googly-Eyed Over Google’s ‘In the Moment’ Updates** Google has taken its ‘Moments’ campaign to a new level with recent updates that seemto be geared at improving user experience ‘in the moment.’ *Trying to improve your search ranking now?* Start your weekend by reading up on [Google’s recently updated Search Quality Evaluator Guidelines](http://googlewebmastercentral.blogspot.com/2015/11/updating-our-search-quality-rating.html?ref=capitolcommunicator.com). *Tired of your slow connection?* A [Chrome Data Server app](https://plus.google.com/u/0/+Chrome/posts/f35wXd9xEvE?ref=capitolcommunicator.com) for Android, which is set to release first in India and Indonesia, uploads website content before images for those with slow connections. *Like Pinterest but love Google images?* Google is following in Pinterest’s steps and [you can now save images on Google by starring them](http://insidesearch.blogspot.com/2015/11/easily-get-back-to-images-youve-found.html?ref=capitolcommunicator.com). *Looking to buying a car?* It doesn’t just stop there, check out [Google’s new features up-to-date](https://moz.com/blog/google-glossary?ref=capitolcommunicator.com#new), which include a car loan calculator. **Is Your SEO Running On Location Fumes?** Google has removed location-based search because it seemed to be underutilized by users, but you can still check out some [temporary ways to get around the update.](https://www.seroundtable.com/google-near-parameter-works-21277.html?ref=capitolcommunicator.com) If you’re a business who depends on local searches, think about turning the focus towards User Reviews to improve local SEO. After all, [in 2015, 92% of consumers read online reviews and concluded that star rating is the #1 factor](https://www.brightlocal.com/learn/local-consumer-review-survey/?ref=capitolcommunicator.com) in determining a business’s credibility. Even more reason to improve SEO, the My Business Google team revealed that [Clicks *do* determine your business search ranking](https://www.en.advertisercommunity.com/t5/Enhance-Your-Presence/How-do-you-optimize-your-Google-My-Business-listing/m-p/486004?ref=capitolcommunicator.com). And while we’re on the topic of search ranking, apparently developing websites with the goal of [user experience will put you in a great position ](http://www.searchenginejournal.com/roger-montti-user-experience/146092/?ref=capitolcommunicator.com)(see what we did there?).