A group of women in the digital space, supported in part by D.C.-based Social Driver, has created a “Women in Tech” campaign to redefine what women in technology means in the 21st century. This definition, we were told by Social Driver’s Emily Rasowsky, goes beyond just hard skills and includes almost every role within an organization – from the CMOs of non-profits who are integrating technology into all of their initiatives to the operations and HR team going completely digital.
The campaign features a collection of stories from leaders across industries around the world with diverse job descriptions that are redefining what women in technology means and looks like. Since the campaign launched on Jan. 21, they have received over 1,000 followers on Twitter, over 600 engagements on social media and 27 additional stories to add to their growing collection representing six countries.
Among those featured are Eileen Kessler, founder and president of OmniStudio; and Shana Glenzer, VP/social marketing at SocialRadar.
According to Rasowsky, the group still is trying to determine how it will formally organize and current plans are to have meetings roughly once a month; plus an event in mid-March to promote the conclusion of the current campaign.