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# Woolly Mammoth Creates Campaign To Celebrate Its 35th Theater Season
- URL: https://capitolcommunicator.com/woolly-mammoth-creates-campaign-to-celebrate-its-35th-theater-season/
- Published: 2014-08-19T16:24:21.000Z
- Updated: 2021-04-01T14:40:58.000Z
- Author: Guest Columnist
- Tags: Advertising, Marketing, Agency, B to C, #Import 2026-10-08 18:46

**Bethesda-based RP3 Agency has partnered with Woolly Mammoth Theatre Company** to evolve its brand identity and visual style. The new work – which consists of a logo, style guide and show season artwork – marks the first identity refresh for the organization in more than a decade.

Woolly Mammoth celebrates its 35th anniversary this year. Aiming to further position itself at the forefront of American theater and help elevate its profile in the arts and culture community – both locally and nationwide – it worked with RP3 on a strategic planning process that identified the key territories for – and best articulation of – a new differentiated positioning for Woolly that reflected its unique place in the lives of its audiences.

Noted area photographer **Cade Martin**, whose experience includes work for brands such as Amtrak, Cadillac and Starbucks – plus all the photos in Capitol Communicator’s “up close and personal” Profile series in Insights – shot the images for the Season 35 show posters, which use a unique portrait style to infuse warmth and humanity into the artwork.

Woolly’s campaign will roll out over the course of the show season.