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# Woolly Mammoth Theater Promotional Campaign Featured in NY Times
- URL: https://capitolcommunicator.com/woolly-mammoth-theater-promotional-campaign-featured-in-ny-times/
- Published: 2017-02-16T20:30:32.000Z
- Updated: 2017-02-16T20:32:25.000Z
- Author: Capitol Communicator
- Tags: Communications, #wp-top-center-sponsored, #Import 2026-10-08 18:48

**The New York Times does a monthly piece** exploring the story and the art behind theatre posters, aptly titled Behind the Poster, and, this month, The Times featured a promotional campaign for the Woolly Mammoth Theater in Washington, D.C. In its story, the Times [reported](https://www.nytimes.com/2017/02/14/theater/tears-or-laughter-for-this-plays-poster-its-your-call.html?ref=capitolcommunicator.com) that “[Meilan Mizell](http://theartistagency.com/Portfolio/Results/Print/MenTy/827050/Meilan%5FMizell?ref=capitolcommunicator.com) had a baby about two weeks before she was asked to be the model for artwork promoting “[Baby Screams Miracle](https://www.woollymammoth.net/event/baby-screams-miracle?ref=capitolcommunicator.com),” **Clare Barron**’s dark drama about a family praying its way through a cataclysmic storm, now at the Woolly Mammoth Theater in Washington. In the image, shot by the photographer [Cade Martin](http://cademartin.com/?ref=capitolcommunicator.com) in collaboration with [Jamin Hoyle](http://www.jaminhoyle.com/?ref=capitolcommunicator.com), a freelance art director, Ms. Mizell portrays a water-drenched and windblown woman screaming (or is she laughing?) as she gazes at a lit candle in her hands.

“On the day of the shoot, **Gwydion Suilebhan**, the theater’s director of brand and marketing, asked Ms. Mizell to imagine losing her baby, echoing a theme of loss and fragility in the play itself. A messy photo shoot turned into an emotionally raw experience.

““Tears immediately appeared on her face, as soon as I started directing her,” Mr. Suilebhan said. “She had ready access to her full emotions. She would probably be a terrific actor.”

Cade Martin, who photographs Capitol Communicator’s “up close and personal” profiles, told us that his partnership with Woolly Mammoth Theatre Company “has yielded a collection of posters as interesting and wide-ranging as their productions. I’m proud to work with a theatre that always pushes artistic boundaries, and this write up is a pleasant surprise.”

If you’d like to see more posters from this campaign, you can find it [here](http://cademartin.tumblr.com/post/150355682045/woolly-mammoth-season-37-for-2017-their-37th?ref=capitolcommunicator.com).