10Pearls, headquartered in Washington D.C., has increased its capabilities in “brand thinking, customer experience, digital and social media marketing – capabilities that businesses need to thrive in the post-COVID uber-digital economy,” with the acquisition of NYC-based Likeable, says a release.

The acquisition will give 10Pearls, billed as “a global end-to-end digital transformation company,” a marketplace differentiation, “further enabling it to lead transformation for businesses. By starting with brand thinking and enabling digital and social conversations, the combined organization will be uniquely suited to create authentic customer experiences and intelligence-infused, seamless technology. It is this harmonization of experiences that enables the creation of innovative digital experiences that are disruptive and differentiated.

““As businesses race to digitally transform, it is essential that brands deliver digital experiences that carry the power to emotionally connect and inspire end users,” said Imran Aftab, Co-founder & CEO of 10Pearls. “We are thrilled to have Carrie Kerpen and her team of brand and digital media experts become part of 10Pearls. Joining forces with Likeable will allow us to partner with our customers more strategically across the entire gamut of digital needs and ensure consistency of brand values from content to digital experience. This marks a new chapter for 10Pearls and positions us for future exponential growth to follow on from last year’s high growth.”

“Founded in 2006 by Dave and Carrie Kerpen, Likeable is a digital agency that offers client solutions from the lens of “social-first.” Likeable serves in a number of industries, including retail, hospitality, health, finance, and CPG. Likeable has been named a Top 50 Ad Agency and Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN, as well as Crain’s 6th “Best Place To Work in NYC.””

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