Marketing leaders discuss how their organizations stand out in crowded markets at Mid-Atlantic MarCom Summit
Marketing leaders are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth lever. That tension, states a Chief Marketer
The Washington Sun launches “aggressive advertising blitz,” states The 51st
For 25 years, Washington Post food critic Tom Sietsema, in photo, went out of his way to keep his identity a secret. But these…
New book defines operating model for marketing in an agent-driven market
MarketingOps 3.0: Building the Hybrid Operating Model for Growth in a Machine-Mediated Market introduces a framework for coordinating marketing, sales, service and…
2026 CapitalCMO ORBIE Awards recognize top marketing executives
The 2026 CapitalCMO ORBIE Awards honored leading chief marketing officers (CMOs) from Guidehouse LLP, GDIT, Amtrak, CrossCountry Consulting & Coakley and Williams Construction (CWC)…
The Public Relations Collective launches nationwide PR alliance
The Public Relations Collective has announced its official launch as a nationwide alliance of senior-level public relations and communications professionals who built their…
Maola taps Storyfarm for “Farmer in the Fridge” campaign
Baltimore-based Storyfarm is behind the video and digital spots powering “Farmer in the Fridge,” the largest market-wide brand campaign in decades from…
T. Rowe Price names head of global marketing
Baltimore-based T. Rowe Price announced that Mike Barry has been named head of Global Marketing, effective July 1. Barry will report to Dee…
Northern Virginia Community College appoints RP3 as Agency of Record
RP3 has been selected as agency of record for Northern Virginia Community College (NOVA), part of the Virginia Community Colleges System, following a competitive…
Corporate vs. Local: The Franchise Marketing Tension No One Talks About
Originally published by Response Labs. Reprinted with permission. If you’re running marketing for a QSR or multi-unit brand, you know the “Co-…
Higher Logic Vanilla launches MCP server, making community data directly accessible to AI tools
Higher Logic, the leading community platform for associations and B2B SaaS organizations, launched Higher Logic Vanilla MCP, giving customers a native connection between their…
New book on building and scaling modern marketing operations from Greg Kihlström and publisher De Gruyter Brill
Author, advisor and marketing technology expert Greg Kihlström announced his forthcoming book, Marketing Operations: Strategy, Implementation, and Optimization of Marketing Teams, Processes, and Platforms,…
Mid-Atlantic MarCom Summit Set for October 14 in Washington, D.C.
The Mid-Atlantic MarCom Summit, the region’s largest annual gathering of marketing, advertising, public relations, communications and media professionals, will take place Oct.…
Under Armour “needs to spend significantly more on marketing,” states MediaPost
Tariffs, rising costs, soft consumer demand: Baltimore-based Under Armour is fighting all of it. But according to analysts, the brand’s deeper problem…
Decile expands its AI analyst capabilities to include instant audience generation, turning insights into actionable segments in seconds
Decile, an AI-powered ecommerce analytics platform, announced the expansion of its AI analyst, Luma by Decile, introducing, states a release, “instant audience generation.…
The National Press Club seeks director of communications and marketing
Job Title: Director of Communications and Marketing Department: Communications Reports to: Deputy Executive Director, Membership & Programs SUMMARY The Director of Communications and Marketing…
