The Washington Sun launches “aggressive advertising blitz,” states The 51st

For 25 years, Washington Post food critic Tom Sietsema, in photo, went out of his way to keep his identity a secret. But these days, his visage is plastered all over social media as part of an aggressive advertising blitz for his new employers at the Washington Sun, states The 51st .

In addition to running ads featuring some of their prominent local hires, The 51st states the Sun “has also started advertising on Metro trains, hanging banners at Union Station, and even serving free coffee at various spots around town. One of those locations: across the street from the Post’s downtown headquarters.

“The freshly rebranded news organization (previously known as NOTUS) rapidly expanded its efforts in the wake of the Post’s massive layoffs earlier this year. It hired more than two dozen of its former staffers, including Sietsema, Michael Brice-Saddler, and Jenny Gathright on the local beat and prominent names covering national politics, such as Dana Milbank, Paul Kane, and Jeff Stein.

“It has also inked a deal with the popular Capital Weather Gang, which left the Post earlier this year, to provide local weather news. And last week, The Sun launched a print edition led by – you guessed it – two former editors of The Washington Post magazine.”