Engineering the Foundation: Why unified data Is the heart of modern loyalty
“Your loyalty strategy is only as strong as the data that connects it,” says Andy Locke, Director of Strategy & Data at Response Labs. “Once you unify systems, you do…
Yes& CEO Zihla Salinas Arbit named a Top Woman in Marketing
Chief Marketer announced its 2026 Top Women in Marketing honorees—an accomplished group of leaders driving innovation, growth and transformation across the marketing industry.…
Wikipedia bans most AI-Generated content; move may create immediate hurdles for advertisers and marketers
Wikipedia has remained one of the main sources of information in AI and traditional search queries, but updates to its editing policy for the…
Pixels That Speak: Understanding digital design language
We interact with the digital world almost entirely through design and language. The front end of websites? Design and language. Mobile apps? Design and…
DC Photographer Eli Meir Kaplan Shoots Citi Bike Brand Campaign Across NYC
Six neighborhoods. Two boroughs. Two days behind the camera for one of the most recognizable bike-share brands in the country. Washington, DC-based…
The internet after search: Cloudflare’s Matthew Prince on AI, local media and the “Messy Middle”
EDITOR’S NOTE: Capitol Communicator’s Jeff Davis is in Austin covering South by Southwest. Watch for his updates this week. Cloudflare CEO Matthew…
The Data Advantage: How your CRM becomes a growth engine
For years, CRMs were treated like digital filing cabinets — a static repository for customer names, emails, and purchase history. But as loyalty has evolved…
Precision Strategies LLC announced acquisition of Firehouse Strategies LLC
Precision Strategies LLC, an integrated strategy and marketing agency based in D.C. and New York, announced the acquisition of Firehouse Strategies LLC, a…
Broderick named to Baltimore Development Corporation leadership team; MGH announces new clients
The Baltimore Development Corporation named Roy Broderick Jr. as Senior Vice President, Chief Business Development Officer and Executive Director of Made In Baltimore — a…
The Loyalty Shift: from transactional to behavioral loyalty
The loyalty landscape isn’t just evolving—it’s undergoing a structural transformation. Today’s consumers are empowered, informed, and driven by experience as…
CRM & Loyalty Symposium: The Future of Customer Relationships, March 18, 5:30-8:00 pm
Response Labs, along with AMA Baltimore, will present a forward-looking discussion on how brands are evolving their approach to acquiring, engaging and retaining…
Business-to-Government Marketing Professional Certificate (B2G-MP™) program runs from February 11 – April 1
Launching in Spring 2026, James Madison University and Geiger Consulting Group present an 8-week professional certificate that prepares postgraduate and early-career marketers…
Exelon hires Michelle Hook as VP of Communications and Marketing for Mid-Atlantic South Region
Exelon named Michelle Hook vice president of communications and marketing for its Mid-Atlantic South Region, based in the Baltimore–Washington area. “I’m…
Email marketers face potential Gmail “headache” heading into 2026, states MediaPost post
Email marketers face a potential headache heading into 2026: Google is allowing Gmail users to change their email addresses without losing data, states a…
Capitol Communicator and CommPRO announce strategic union
December 17, 2025, New York City and Washington, D.C.: Capitol Communicator, LLC, and CommPRO Digital Media Services, LLC today announced a strategic union…
