Business-to-Government Marketing Professional Certificate (B2G-MP™) program runs from February 11 – April 1
Launching in Spring 2026, James Madison University and Geiger Consulting Group present an 8-week professional certificate that prepares postgraduate and early-career marketers to build, launch or elevate careers in the U.S. Public Sector ecosystem.
According to online information, participants “explore the unique dynamics of selling and marketing to government agencies, learn to navigate the procurement environment, and develop the skills needed to design mission-aligned, compliant and high-impact marketing strategies. Through targeted instruction and hands-on application, students gain the specialized toolkit required to stand out in a rapidly evolving B2G landscape.”
The program is designed to explore and develop your sales and marketing strategies to help tou stand out in the business-to-government landscape.
By the end of the program, which runs from February 11 – April 1, students, states the online information, “leave with the confidence, knowledge and tools to navigate government markets with clarity and precision. They gain a B2G-MP™ credential that signals mastery of public sector marketing fundamentals, an understanding of procurement and compliance and the ability to design strategies that drive both mission impact and business outcomes. This credential distinguishes them in one of the fastest-growing, most specialized segments of the marketing profession.”
More here.
