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CRM & Loyalty Symposium: The Future of Customer Relationships, March 18, 5:30-8:00 pm

Capitol Communicator1 min read
CRM & Loyalty Symposium: The Future of Customer Relationships, March 18, 5:30-8:00 pm

Response Labs, along with AMA Baltimore, will present a forward-looking discussion on how brands are evolving their approach to acquiring, engaging and retaining customers.

The event, March 18, 5:30 – 8:00 pm, will bring together marketing leaders, CRM practitioners and data-driven strategists to explore how customer relationships are being reshaped by first-party data, identity shifts and changing media dynamics.

Panel Discussion | Moderated by Response Labs

The event features a candid conversation on how brands are operationalizing customer relationships beyond owned channels. Panelists will explore how CRM and loyalty principles shape broader marketing decisions across data, media and lifecycle strategy.

Guest Presentation: Loyalty at Enterprise Scale

Ryan Draude | Head of Loyalty, Giant Food

Gain a first-hand perspective on how one of the region’s most recognizable brands approaches loyalty in a complex, competitive grocery environment.

The event will be held at Response Labs, 3600 O’Donnell Street, Suite 500,  Baltimore, MD.

For more information and to register, visit: https://www.responselabs.com/crm-loyalty-symposium/

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Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters an
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