Abby Greensfelder, Co-CEO and Executive Producer at Half Yard Productions, is included in Washington Business Journal’s 2017 list of 25 Women Who Mean Business honorees. According to WBJ, the awards program “is designed to honor Greater Washington’s most influential businesswomen. These 25 leaders have not only made an impact in their industry, but have made a difference in their communities.” Those on the list will be honored at an event on November 1.
According to the Half Yard Productions website, “With business partner, Sean Gallagher, Greensfelder’s passion for compelling television, unforgettable storytelling and her interest in social anthropology spurred her to start independent production company Half Yard Productions in 2006. Since inception, Half Yard has made hit series for 17 different networks – shows that appeal to a broad audience and that keenly focus on everyday characters and their often unimaginable stories. Whether viewers are following families living on refuge land in Discovery and Animal Planet’s critically acclaimed series, The Last Alaskans or channeling their inner bridezilla on TLC’s long-running series, Say Yes to the Dress or checking out the RV lifestyle on Travel Channel’s Big Time RV, Greensfelder likes to think Half Yard makes real reality TV. Realscreen Magazine has designated Half Yard Productions one of its Global 100, its annual list of the world’s top non-fiction and unscripted production companies.
“Prior to starting Half Yard Productions, Greensfelder was senior vice president of programming and development for Discovery Channel. Under her direction, Discovery launched many successful series that became signature programs for the network, including Deadliest Catch, Dirty Jobs, MythBusters and American Chopper, in addition to award-winning specials like the Emmy-nominated The Flight That Fought Back and the critically-acclaimed Planet Earth. Greensfelder played a critical role in creating Discovery Channel Quest, an initiative that funded and filmed scientific expeditions around the world. She was named one of Hollywood Reporter’s ‘Next Generation: 35 under 30’.”
The firm has offices in Bethesda and NYC.