2018 Predictions from Debbie Bates and Mark DeVito of Bates Creative

Pragmatic (May) Win Over Dogmatic Even Though 2018 is the Year of the Dog.

This will be the year of being who you are, killing the narrow-minded approach. Authenticity in the way we communicate (could) potentially be the break-through recipe for success in how we communicate creatively overall.  We will see a shift in perspective to being more open-minded.

When it comes to creativity, pragmatic creativity can be powerful. We’ve seen how science and art combine more intensely over the last few years.

The year for the pragmatist not the year of the dogmatist.

Real solutions require a realistic, definitive approach.