Jackie Bradford, president and General Manager for NBC4 Washington / WRC and Telemundo Washington / WZDC, has been named General Manager of NBC Sports Washington. In this expanded role, Bradford will oversee day-to-day operations of the network and will work closely with Monumental Sports and Entertainment, reports SVG. She retains oversight of the news, digital, sales, finance, marketing, community and tech/ops departments for the stations
According to SCG, “Bradford is a seasoned broadcast veteran. She has worked at NBCUniversal for two decades and has held finance and GM roles at NBC 7 / KNSD in San Diego and at WRC-TV, before being named President/GM of both WRC-TV and WZDC in 2018 and GM of the Telemundo stations in Raleigh and Richmond thereafter. In addition, she has worked at NBC News’ TODAY and Nightly News in finance roles. Prior to this, Bradford was part of General Electric’s prestigious Financial Management Program where she held various financial positions with GE Real Estate, GE Money and Corporate Treasury.”
In 2018, Broadcasting & Cable named Bradford “GM of the Year” for spearheading the launch of Telemundo Washington and creating the market’s largest bilingual newsroom that serves local audiences in any language and across multiple platforms.
Bradford is Board Chair of Washington Tennis and Education Foundation and a Board Member for the Greater Washington Urban League.