CityCenterDC Receives Emmy for “Find Your Joy” Campaign
CityCenterDC received an Emmy Award from the National Academy of Television Arts & Sciences in the Commercial – Campaign category for its “Find Your Joy” broadcast commercials. CityCenterDC produced the “Find Your Joy” campaign to highlight the joyful experiences found throughout the landmark, mixed-use development.
“We are elated that ‘Find Your Joy’ has been honored with such a notable award for our 2020 television commercials. CityCenterDC is always looking for ways to spread joy by creating unique and memorable moments, whether big or small. This campaign allowed us to share some of the everyday joyful moments that we create for visitors at CityCenterDC,” said Timothy R. Lowery, general manager of CityCenterDC.
“Find Your Joy” evolved from the 2017 campaign “District of Joy”, which won an Emmy Award at the 60th Annual National Capital Emmy® Awards in 2018. According to a release, the “District of Joy” campaign “featured the spirit of D.C. through vibrant fashion, dance, and 1960s-style glam. As an extension of the campaign, “Find Your Joy” featured the small moments we all have come to appreciate. The campaign displayed the creation of a space for everyone to experience CityCenterDC, in the heart of the city, bringing Washingtonians together through experiential art, delicious dining, and style.”
“This campaign exceeded our expectations by bringing happiness and optimism to our consumers,” said Pum Lefebure, co-founder and chief creative officer of Design Army, the D.C.-based creative firm behind the campaign. “When creating ‘Find Your Joy’ we wanted to highlight the often-overlooked moments which create such euphoria in everyday life. Our goal was to show the Washington, DC community how they could enjoy this uniquely crafted space with loved ones; we are thrilled each day to see that vision come to life.”
The campaign was produced by Dean Alexander Productions, Inc. The below individuals and organizations made this campaign possible:
CityCenterDC: CityCenterDC
CityCenterDC General Manager: Timothy R Lowery
CityCenterDC Director of Marketing: Melissa King
Creative Agency: DESIGN ARMY
Chief Creative Officer: Pum Lefebure
CEO: Jake Lefebure
Director and DP: Dean Alexander
Director of Photography: Kyle Deitz
Editor: David Grossbach
Pictured above are Executive Producer Timothy R. Lowery, Director Dean Alexander, and Creative Director Pum Lefebure.
Photo Credit: Dean Alexander Photography
