Cord Cutting Growing Faster than Predicted, Finds New Forecast
If you are one of the millions of Americans who has cut the cord from cable or other traditional pay TV providers in exchange for streaming services such as Netflix, you are about to find yourself with a lot more company, reports the Star-Tribune, which added that’s the forecast from a study about cord cutting and the streaming TV market by the research firm eMarketer. If the forecast proves to be true, “it would mark a 33 percent increase over the number of cord cutters a year ago. Previously, eMarketer had forecast that 27.1 million would abandon pay TV this year.
“The influence of streaming video services such as Netflix and YouTube is becoming so prevalent that eMarketer estimates that (a total of) more than 50 million Americans will have cut the cord within three years.”
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