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Home » Cord Cutting Growing Faster than Predicted, Finds New Forecast

Capitol Communicator reports that October 2021 results for cable TV news channels shows viewing continues to fall.

Cord Cutting Growing Faster than Predicted, Finds New Forecast

by | Jul 30, 2018

If you are one of the millions of Americans who has cut the cord from cable or other traditional pay TV providers in exchange for streaming services such as Netflix, you are about to find yourself with a lot more company, reports the Star-Tribune, which added that’s the forecast from a study about cord cutting and the streaming TV market by the research firm eMarketer. If the forecast proves to be true, “it would mark a 33 percent increase over the number of cord cutters a year ago. Previously, eMarketer had forecast that 27.1 million would abandon pay TV this year.

“The influence of streaming video services such as Netflix and YouTube is becoming so prevalent that eMarketer estimates that (a total of) more than 50 million Americans will have cut the cord within three years.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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