4media group Inc., has acquired Bethesda, MD-based News Generation, Inc., a media relations firm specializing in broadcast media techniques. Founded in 1997 by Susan Matthews Apgood, News Generation has worked with associations, non-profits, government agencies and corporations for more than 22 years.

“4media group has established itself as a true partner in communications and market research and has some of the best talent in the industry on its team. Clients come to them to produce campaigns from research, to content creation, to media relations and more. They deliver results, and we are proud to be a part of this dynamic and growing team,” said Apgood.

According to a release, the acquisition strengthens the suite of tailored media relations services 4media group offers to clients, including satellite media tours, radio media tours, audio news releases, public service announcements and podcast production.

4media group is an integrated communications group specializing in market research, digital, broadcast and public relations. Services they deliver include qualitative and quantitative research, online polling, PR surveys, focus groups, social and influencer engagements, native advertising, satellite media tours, radio media tours, video production, news distribution, public service announcements and public relations. 4media group’s global headquarters are located in London, England, and U.S. headquarters are located in Bentonville, Arkansas, with remote offices covering New York City, Los Angeles, Chicago, Atlanta, Orlando and Washington D.C.

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