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Home » A Viral Phenomenon – YouTube Rewind

YouTube Rewind 2018

A Viral Phenomenon – YouTube Rewind

by | Dec 6, 2018

When YouTube Rewind 2018 was uploaded on YouTube Spotlight Channel, it was viewed nearly five million times within two hours of posting. YouTube Rewind is a video series produced and created by YouTube and Portal A Interactive. The videos are an overview and recap of each year’s viral videos, events, people, trends, music and moments on YouTube. With over a billion views, Rewind has become a viral phenomenon.

History (Data as of October 31, 2018 provided by Wikipedia)

On December 13, 2010, the first YouTube Rewind was uploaded, titled “2010 YouTube Rewind: Year in Review”. It featured the top 10 most popular videos on YouTube for the preceding year. Views: 4.32 Million

On December 20, 2011, “YouTube Rewind 2011” was uploaded. It featured Rebecca Black as the host. Her music video Friday had become a viral video in March 2011. Views: 10.11 Million

On December 17, 2012, “Rewind YouTube Style 2012”, referencing Gangnam Style, was uploaded to YouTube Spotlight. Views: 187.55 Million

On December 11, 2013, “YouTube Rewind: What Does 2013 Say?”, referencing What Does the Fox Say?, was uploaded to YouTube Spotlight. DJ Earworm mashed up six songs from the year. Jimmy Fallon and The Roots from The Tonight Show, made guest appearances.  Views: 127.76 Million

On December 9, 2014, “YouTube Rewind: Turn Down for 2014”, referencing Turn Down for What, was uploaded to YouTube Spotlight. Over 10 songs were mashed together by DJ Earworm for the video. Its main features were the YouTube Rewind Button flag, with which YouTubers and characters run from the beginning of the video all the way to the end. The flag was run through the sets of The Colbert Report by Big BirdConan by Conan O’Brien, running through his own with Freddie Wong acting as the host’ and Last Week Tonight with John Oliver, by Kid President. Views: 126.57 Million

On December 9, 2015, “YouTube Rewind: Now Watch Me 2015”, referencing Watch Me, was uploaded to the YouTube Spotlight channel. It was the first one to feature a hashtag; #YouTubeRewind. The video heavily incorporated previous years of YouTube due to 2015 being the website’s 10th anniversary. The music mashup was composed by The Hood Internet. Additionally, Avicii composed an original remix for the video. The video featured more gamers than previous years, such as YouTube personality Markiplier. It was set up to resemble the Five Nights at Freddy’s, an indiesurvival horrorpoint-and-click video game that has gained recognition since its first release in August 2014. Views: 141.38 Million

On December 7, 2016, “YouTube Rewind: The Ultimate 2016 Challenge”, referencing the increasing number of challenges that took place in 2016, was uploaded to the YouTube Spotlight channel. Music was developed by The Hood Internet with an original remix by Major Lazer. The video begins with Dwayne Johnson showing a miniature Rewind button, and YouTube personalities hunting for ‘Rewind’ symbols in the style of Pokémon Go. The video also references objects being crushed by a hydraulic press, Hodor from Game of Thrones and the dabbing dance move. The video ends James Corden and other personalities in a car, in reference to the Carpool Karaoke segments from The Late Late Show. Views: 222.12 Million

On December 6, 2017, “YouTube Rewind: The Shape of 2017”, referencing the song Shape of You by Ed Sheeran, was uploaded to the YouTube Spotlight channel. Views: 203.73 Million

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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