The American Advertising Federation DC Chapter (AAF DC) has elected Hal Schild of primeFOCUS as president. Evan Levent of World Wildlife Fund was elected vice president. Theresa Contario of FastPay and Meredith Heller of GumGum were elected as treasurer and secretary, respectively. Andy Blenkle of Fors Marsh Group is immediate past president. All officers serve a oneyear term.

Schild will be tasked with continuing AAF DC’s strong membership growth, working with various committees on the development and promotion of AAF DC’s events and programs, and serving as the voice of the advertising industry in DC around such key issues as the advancement of diversity and inclusion. Schild is an award-winning editor, producer and director with more than 30 years in the film and event industry. He was nominated for a Grammy, and has won a silver Monitor Award as well as a Cine Golden Eagle. After 15 years at Yes& Agency in Alexandria, Va., the last three as COO, Schild left in May to start his own content production company, primeFOCUS.

“I have been on the AAF board for five years as ADDY awards co-chairman, and I’m looking forward to continuing the great work of Andy Blenkle as AAF DC president,” Schild said. “I’m honored to assume the responsibility, and will continue to be passionate about the AAF and advertising in the DMV market in my new role.”

AAF DC also elected the following new board members to two-year terms: Gretchen Carswell, Van Metre Homes; Amanda Abrell, The Spy Museum; Stacey Perry, Simpli.fi; Lisette Ortiz, Gensler; Lindsay Matthews, Fors Marsh Group; Curtis Rogers, Urban Libraries Council; Lani Camacho, Brunet-Garcia; Meghan Kotlanger, Advoc8; Imani Greene, Greene Consulting Group; Zara Kortuz, Sinclair Broadcast Group; Louise Salas, The Designated Drinker Show; Karis Erwin, Newseum; Mary Beth Lollis, MNI Targeted Media; Katie Dirks, American Chemical Society; and Jodie Warren, RP3 Agency. Judy Markoe, Big Picture Marketing Consulting, serves on the board in an ex officio capacity as president of the AAF DC Foundation.

2 AAF DC officers oversee the day-to-day management of AAF DC and make decisions about AAF DC policy, image and goals. The board of directors is responsible for the management of AAF DC and serves as liaisons to the chairs of standing committees, including the American Advertising Awards-Washington DC (formerly DC ADDYs), Advertising Week DC, Membership and Member Engagement, Events, Marketing, Sponsorship and Silver Medal.

“I am looking forward to 2019-20 as we have an extremely talented and motivated board who is dedicated to continuing our mission of being a catalyst for advertising, marketing and communications professionals in the region,” said Schild. “As we move into our 102nd year, I’m excited about continuing to provide quality programming, as well as making it my focus to increase participation and engagement among all related communication fields in the Washington, DC region.”

About AAF DC Since 1918, AAF DC has served as the premier industry organization for area advertising professionals.

As a chapter of the American Advertising Federation (AAF), AAF DC promotes integrity and excellence in advertising through professional development seminars, recognizes industry leaders and outstanding work and serves as the leading networking venue for the industry.

The AAF DC membership represents all segments of the industry — clients, agencies, production companies, freelancers, photographers and the media. Ad 2 DC, a subset of the AAF DC membership, represents and provides programming for young professionals (age 32 and under) in the industry.

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