ADWKDC, a week-long celebration of Washington, DC’s advertising, marketing and communications community, runs from Oct. 2-6; and, special guests and segment topics are set for “inov8,” a daylong conference and the cornerstone event of the week, to be held Wednesday, Oct. 4, at FHI 360 Conference Center in Dupont Circle.
Nationally-recognized presenters at the conference include director of strategic initiatives at The Washington Post Jeremy Gilbert; Pulitzer Prize-winning New York Times columnist David Leonhardt; Trump digital data “guru” Brad Parscale; bestselling author Derek Thompson, and many more.
Topics to be covered include design thinking, content creation, effective use of data, and tips on crisis communication. Representatives from Nando’s PERi-PERi will share how they grew their company and corporate values from its origins as a “troublemaker” brand in post-apartheid South Africa, while several innovators in corporate responsibility and communication will share what goes on behind-the-scenes when an organization decides to take a political stand.
Other events taking place during the week include hosted programs at venues throughout the city, networking opportunities and more.
Attendees of the annual conference come from local branding, advertising and PR agencies; as well as tech companies, startups, media outlets and corporate communications units in and around Washington, DC.
A complete list of speakers, segment topics and hosted events can be viewed at ADWKDC.com.