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AAF DC wins four ADDYs at National American Advertising Awards

by | Jun 10, 2024

The American Advertising Federation of DC (AAF-DC) announced that four winning entries from this year’s national American Advertising Awards came from D.C.-area agencies.

The American Advertising Awards are widely acknowledged to be the largest and most representative competition of its kind, with more than 25,000 entries received as part of the three-tier competition. Campaigns need to advance through both local and regional levels in order to be eligible for the national award.

RP3 won both a gold and silver ADDY for their self-promotion magazine, Well & Good. Beth Johnson, RP3’s Founder and CEO, said, “We are deeply honored to have received these national advertising awards. This recognition reflects the hard work and creativity of our entire team. We remain dedicated to producing meaningful and impactful campaigns for our clients, and these accolades inspire us to continue striving for excellence in all that we do.”

Elaine Luzietti, Copywriter, and Amy Borg, Designer, were on hand to accept the RP3 awards in person.

BRINK won silver for their video “The Pipers” done for the National 4-H Council. BRINK CEO Josh Belmhumeur, said, “Awarded alongside a lot of expensive and flashy work, our mini-doc for the National 4-H Council was made with only a two-person crew. We’re most proud of that. It’s a testament to our strength and vision as storytellers and the importance of our client’s mission.”

“Work like this is where I am seeing D.C. agencies cultivate a distinctive voice. We are the epicenter of advocacy, politics and NGOs; we have more opportunities than any other market to sell ideas and not just products. I think that’s something we should embrace and celebrate and challenge ourselves to do better than anyone else.”

Rounding out the winners was first-time entrants, Mwendo, with their silver-winning video “The Promise” done for Horizon Empowers. Mwendo producer, Tori Paris, said the team was “ecstatic.”

This is the first time in a decade AAF DC members have brought home more than three national awards in a single year. AAF DC president Gretchen Carswell, reflected on the wins. “This is a big year for us as an organization. To have independent DC area-based agencies go up against huge international agencies with unlimited production and media budgets and still come up out on top just shows the incredible level of creative talent here.”

Awards were chosen by a distinguished panel of judges representing 20 different big, small and independent agencies and clients.

In all, 65 Gold ADDYs were awarded, along with four Special Judges Awards and one Mosaic Award for multicultural advertising. ADDYs were also presented in the student portion of the competition. Winners were announced during AAF’s ADMERICA National Conference at a Gala ceremony held at the Grand America Hotel in Salt Lake City, May 30-June 2. The event was hosted by award-winning comedian and actress Loni Love and attended by 500 people from across the advertising, marketing, media and tech communities.

AAF DC Winners:

Gold: Advertising Self-Promotion Direct Marketing & Specialty Advertising

Silver: Advertising Self-Promotion Online/Interactive/Virtual Reality

Well & Good— RP3

Silver: Film, Video & Sound Branded Content

The Pipers — BRINK

Silver: Branded Content & Entertainment – Non-Broadcast

The Promise — Mwendo

PHOTO: Amy Borg and Elaine Luzietti from RP3 on stage with host Loni Love.

 

 

 

 

 

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