The American Advertising Federation (AAF) launched the AAF Foundation, a 501(c)(3) created to help AAF deliver on its mission to prepare and connect diverse talent to the advertising, media and marketing industries via a focus on education and lifelong learning, and diversity, equity and inclusion. Through the AAF Foundation, new revenue streams, such as event-driven donations, public and non-profit grants, employee matching funds and honorariums, will now become available.
“For more than 100 years, the AAF has served as the only organization that includes members across all disciplines and career levels. We are the ‘unifying voice for advertising,'” said Steve Pacheco, President and CEO, American Advertising Federation. He continued, “Over the years, a major focus of our efforts has been education and diversity – driven largely via our Mosaic Center multicultural and diversity initiatives. Now, with the launch of our AAF Foundation, we will be able to build and expand upon these efforts.”
Some of the current Mosaic Center programs that will now fall under the auspices of the AAF Foundation include:
- The Mosaic Awards, which honor those companies and individuals whose commitment to diversity and inclusion can be seen through their creative work and more
- The Mosaic10 Awards, a consumer-selected list of the top multicultural moments of the year
- The Mosaic Fund, entering its second phase of expanding the mission and programming of the Mosaic Center which, for more than two decades, has helped implement a myriad of dynamic initiatives, championing a more diverse industry.