Four agencies won multiple Gold ADDYs on March 24 — Design Army (5), Admirable Devil (4), ICF (4), and Reese Communications dba Wunderman Health DC (4) — in the “First Ever Livestream ADDY Experience” presented by the DC chapter of the American Advertising Federation. The annual award gala was planned for this past week but the Coronavirus disrupted the gala, resulting in a shift to the online presentation.

The Best of Show award went to D.C.-based Design Army for its campaign for the Hong Kong BalletJake Lefebure, CEO and co-founder, with his wife Pum, of Design Army told Capitol Communicator,
“Last March we were in Hong Kong shooting this joyful campaign, and now a year later we are in a totally different world.

“We looked at iconic global, elements like basketball, emojis, and fashion, and mixed them with elements that are uniquely Hong Kong such as the festival lion, dim sum banquet halls, and of course the harbor.

“Our biggest inspiration came from Hong Kong itself — specifically the colors and architecture. The city has such distinct characteristics with cotton candy like pastel hues. This inspired so much of the design. And then there’s the mix of glass-and-steel skyscrapers next to traditional Chinese buildings. The mix of old and new that creates something you’ve never seen before.”

Check out more of AAF DC’s “First Ever Livestream ADDY Experience” below.

AAF DC’s 2020 American Advertising Award Winners


For a PDF of all the Winners, Categories and the Work

Missed the Live Stream? You can Check it out Below:

IMPORTANT: Start the video at 42:45

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