AARP has launched a digital ad campaign calling on lawmakers to lower prescription drug prices, reports The Hill.

The seven-figure ad campaign, continues the report, “will focus on the Washington, D.C., area, appearing in The New York Times, The Washington Post, CNN, Politico and Axios through July 30.

“The ad blitz comes as Democrats are aiming to allow Medicare to negotiate drug prices through a measure in the upcoming reconciliation package, saying it will help with funding other initiatives.”

AARP, states The Hill, “also pushed for legislation to give Medicare negotiating power in a previous advertising effort in late May and early June across 10 congressional districts in Iowa, North Carolina, New Hampshire, New Jersey, Oregon, Pennsylvania, Texas and Virginia.

“Digital ads, including banners, also appeared in publications for two weeks ending on June 9.”

More here.


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