AARP The Magazine remains America’s most-read magazine
New survey results from MRI-Simmons find that AARP The Magazine (ATM) remains America’s most-read magazine, a distinction it has held for five consecutive years. ATM, AARP’s flagship publication, continues to serve as a primary source of information and entertainment for people age 50-plus – with a readership of 38.7 million.
“We are delighted to see that once again AARP The Magazine is America’s most-read magazine,” said Bob Love, VP and Editor in Chief of AARP Publications. “It is a tribute to the talented editors, writers, photographers, and designers who knock it out of the park issue after issue. It is also a tribute to our readers, who take us into their homes and look to us for great, authoritative content.”
ATM’s readership is at a new-all time high, eclipsing the previous high-water mark of 38.6 million reached in Spring 2018. According to the latest MRI-Simmons data, 91% of readers read their issues at home versus the industry average of 53%.
More here.
