The Variety report, in part, added:
“ABC News, which has 8.6 million followers on its primary Facebook page, said it will have 24-hour live coverage across a variety of pages. Throughout each day and between the speeches in primetime, ABC News’ curated Facebook feed will provide live video of on-the-scene interviews, protests and other breaking news.
“Under the companies’ deal, Facebook will provide ABC News with exclusive, real-time data during major speeches that it will use across TV and digital platforms. ABC News hosts and correspondents also will incorporate viewer comments, questions and discussions in its Facebook Live coverage.
“ABC News’ wall-to-wall Facebook coverage is part of a digital deluge of video coming for the conventions, and underscores how critical social media has become for traditional news orgs to reach audiences.”