In response to the COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), launched a new series of public service ads (PSAs) to educate and empower parents and families as they navigate the challenges they’re facing as a result of the crisis.
According to research fielded by Ad Council, 45 percent of respondents with children reported feeling anxious, 44 percent reported feeling tired, and 40 percent reported needing peace of mind. The new family-focused creative includes educational content, an animated series, a custom song, and new digital, TV, radio and print ads designed to provide simple tips and guidance for what parents can do to help their families stay safe.
“Between balancing care for children, family members and work, along with managing concerns around the COVID-19 crisis, parents and caregivers are facing immense challenges. These new creative assets will give them resources and support to help keep their families safe and healthy,” said Lisa Sherman, president & CEO of the Ad Council. “We are truly grateful to our partners for coming together in the effort to inform and empower parents during this unsettling time.”
While each platform is providing customized support, the common goal is to inform the American public and equip people with up-to-date CDC information on the COVID-19 crisis.