Ads on Meta’s Threads may be coming in January

Meta may be planning to allow a small number of advertisers to place ads on its decentralized microblogging app Threads, marking a first for the platform and following through with its long-term goals, reports  MediaDailyNews

According to MediaDailyNews: “Since the X-competitor app officially launched in 2023, quickly amassing millions of users due to its integration with Instagram, brands have patiently awaited the ability to advertise on the platform, especially as X became a more volatile and unreliable space to target specific audiences after Elon Musk took over in 2022.

“After major ad partners fled X to an onslaught of harmful content appearing alongside their ads, Meta has had an opportunity to provide advertisers with a potentially more brand-safe environment to run promotions on an app that was designed to give users a similar, yet less contentious, experience as they may have had on X.”

Ads may start appearing in January 2025.

More here.