Ukraine farmer uses U.S.-made tractor
to pull Russian military equipment
Five of the 10 largest advertisers in Russia as of 2020, according to an Ad Age Datacenter analysis of Mediascope data, have announced they’re halting advertising. That includes all those on the list based outside Russia, including Nestle (the biggest overall spender), PepsiCo, Procter & Gamble Co., L’Oreal and Mars. Combined they spent more than $660 million on measured media spending. Eight of the 10 biggest global advertisers overall in recent days have announced they’re ending advertising or else halting or curtailing operations in Russia.
AdAge also reports that tractor-maker John Deere has been starring in a newly popular genre on social media: Tank pulling. Ukraine’s farmers have been using the tractors to commandeer tanks and other military equipment from invading Russians, according to videos shared on social media. John Deere is a 185-year-old classic U.S. brand with global operations that extend to Ukraine and Russia, too.
More AdAge Ukraine updates here.