fbpx

Home » Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media

Capitol Communicator reports that five of the 10 largest advertisers in Russia as of 2020 are halting advertising in Russia.

Advertisers end ads in Russia, and U.S.-made tractor pulling Russian military equipment in Ukraine proves popular on social media

by | Mar 10, 2022

Ukraine farmer uses U.S.-made tractor
to pull Russian military equipment

Five of the 10 largest advertisers in Russia as of 2020, according to an Ad Age Datacenter analysis of Mediascope data, have announced they’re halting advertising. That includes all those on the list based outside Russia, including Nestle (the biggest overall spender), PepsiCo, Procter & Gamble Co., L’Oreal and Mars. Combined they spent more than $660 million on measured media spending. Eight of the 10 biggest global advertisers overall in recent days have announced they’re ending advertising or else halting or curtailing operations in Russia.

AdAge also reports that tractor-maker John Deere has been starring in a newly popular genre on social media: Tank pulling. Ukraine’s farmers have been using the tractors to commandeer tanks and other military equipment from invading Russians, according to videos shared on social media. John Deere is a 185-year-old classic U.S. brand with global operations that extend to Ukraine and Russia, too.

More AdAge Ukraine updates here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM