Adweek Adds Three Properties from NAPCO Media
Adweek acquired three properties from NAPCO Media: Target Marketing and Publishing Executive; as well as FUSE Media, a publishing technology summit. Terms of the deal were not disclosed.
“This acquisition will help accelerate the strong growth that Adweek has been experiencing by expanding our reach and our depth of audience with key constituencies in the brand marketing ecosystem,” said Adweek CEO Jeffrey Litvack. “Our focus is on delivering targeted, curated communities through deeper insights and high-caliber experiences, and this is just the beginning.”
According to an Adweek post, the acquisition “expands Adweek’s leadership in publishing and performance marketing, adding an additional 200,000 first-party insights into Adweek’s proprietary audience database.
“In the coming weeks, Adweek will launch two new verticals around Publishing and Performance Marketing. FUSE Media, an invitation-only event, brings together leaders from media and technology to connect and exchange ideas.”
More here.
