GEICO, based in Chevy Chase, MD, and The Martin Agency in Richmond created an award-winning spot featuring Tag Team, a hip hop/pop rap duo from Atlanta that “revived a favorite song of the past while having a clear cultural impact on the present,” states Adweek.

“Viewed more than 15 million times on YouTube and referenced in countless ways on platforms like TikTok, Geico’s spot featuring 1990s hip-hop duo Tag Team has been named by Adweek’s editors as the Best Ad of the Year,” adds Adweek.

The spot, launched around New Year’s, quickly became advertising’s defining crowd-pleaser of 2021, states Adweek.

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