According to Adweek, its 10 best ads of 2017 “tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social causes including anti-bullying and gender equality. The list also includes horror and humor (in the same spot); a celebrity endorsement; a meta defictionalization of a failed 1960s ad pitch; a sports initiative that was more a test of human potential than an advertisement; a beautiful campaign from a leading social platform; and a work of art that happened to be one of the most effective PSAs ever made.

“These ads didn’t save the world. But each, in its own way, made it a better place.”

You can check out the Adweek list here.

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